Peter Spear

Peter is an ethnographer brand consultant with 20 years experience helping teams explore and understand the human experience of their business. 

Peter founded SPEAR, a tiny, independent insight company to help modern brand builders make better decisions.

He offers cultural and customer insights that empower teams to shape growth strategies, drive product and service innovation, and inspire brand behavior. 

Clients include TB12, Leesa Sleep, GoGoSqueeZ, Gatorade, Weight Watchers, and Hallmark..